Capital Electric Cooperative (ND) is known for providing reliable electric service while maintaining a strong connection to the communities it serves. As member expectations for digital experiences continued to evolve, Capital Electric recognized an opportunity to modernize its website and create a more intuitive online experience.
Working with Touchstone Energy's SHiNE team, Capital Electric recently launched a completely redesigned website that delivers a cleaner user experience, stronger branding, improved navigation, and enhanced digital tools for members.
Services Utilized
- SHiNE Enhanced
- Content Support – Level 3
- Project Timeline: October 2025 – February 2026
- Project Leads:
- Touchstone Energy: Sean Walker, Renee Tritten, Faysal Mowdud
- Capital Electric Cooperative: Wes Engbrecht, Mike Abel
Project Goals
Capital Electric's previous website contained valuable information and resources, but the cooperative wanted to create a more modern, member-focused experience that better reflected its brand and made it easier for members to find the services they use most.
The cooperative's goals included:
- Creating a clean, modern website design with a custom footer
- Strengthening visual branding
- Refreshing and reorganizing website content
- Improving menu navigation based on member behavior
- Highlighting key member services and pathways
- Enhancing search engine optimization (SEO)
- Providing secure online forms for member transactions
- Developing a custom peak forecasting tool
Before redesign work began, Content Support services were used to evaluate website traffic patterns, page performance, and member engagement. These insights helped guide content updates and informed the development of a new menu structure designed around how members actually use the website.
The Result
Improved Navigation
The new site features a streamlined navigation experience that makes it easier for visitors to access the cooperative's most frequently used services and information.
Modern Design with Strong Branding
The new website features a clean, contemporary design that reflects Capital Electric's identity while improving readability and usability across devices.
Particular attention was given to the homepage experience, where prominent messaging, visual hierarchy, and quick access to key services help members find information faster.
Custom Peak Forecast Tool
One of the site's standout features is a custom-built Peak Forecast Tool that provides members with valuable information related to energy usage and peak demand periods.
Made possible through our Design & Build Services, the team was able to directly ingest co-op data and create a powerful, feature product.
Enhanced Member Services
The redesign also introduced secure web forms for several key member services. These forms include encryption for sensitive information, creating a safer and more convenient experience for members while streamlining internal processes.
Custom Site Features
Several custom elements were developed to support Capital Electric's goals, including:
- A fully customized website footer
- SEO-focused content improvements
- Secure online forms
Digital Magazine Integration
The website also features an engaging North Dakota Living magazine section with an attractive publication-style layout that makes it easy for members to browse current and past issues online.
Summary
The new Capital Electric website delivers a modern digital experience built around member needs and informed by real user behavior.
By combining SHiNE's Design & Build services with Level 3 Content Support, Capital Electric was able to modernize its online presence, strengthen branding, and improve long-term SEO performance.
The project demonstrates how strategic planning, analytics-driven decision making, and customized SHiNE solutions can help cooperatives create digital experiences that better serve their members today and into the future.
