Wright-Hennepin Cooperative Electric Association is known for delivering reliable electric service and staying deeply connected to the communities it serves. As member expectations for digital experiences continued to evolve, Wright-Hennepin recognized an opportunity to modernize its website and create a more intuitive, member-centered online experience.
Working with Touchstone Energy's SHiNE team, Wright-Hennepin recently launched a completely redesigned website that delivers cleaner navigation, stronger cooperative branding, searchable programs and services, streamlined webforms, and enhanced digital tools for members.
Services Utilized
- Content Support – Level 3
- Third-Party Consultant
- Project Launch Date: February 2026
- Project Leads:
- Touchstone Energy: Sean Walker, Renee Tritten
- Wright-Hennepin Cooperative: Lisa Paynter & Greta Brooks
- Fuller Creative: Amanda Groethe
Project Goals
Wright-Hennepin Cooperative wanted to bring its website over to SHiNE and create a completely new digital experience centered around its members. The cooperative needed a modern, clean, fully branded website that streamlined its content, improved navigation, and made it easier for members to find the information they use most.
The cooperative’s goals included:
- Creating a clean, modern website experience with a fully branded look
- Developing a completely new page structure
- Refreshing and reorganizing website content
- Improving navigation based on member behavior and data
- Cleaning outdated and unnecessary content
- Highlighting key member services and user pathways
- Using data-driven insights to inform content and structural decisions
- Creating a more intuitive experience that helps members find information faster
- Consistent branding, clean fonts, and design practices i to improve readability
The Result
Improved Navigation
The new website features a completely restructured navigation experience designed around member behavior and data. A streamlined menu and page structure make it easier for members to find frequently used services, information, and resources with fewer clicks.
Modern Design with Strong Branding
The new site delivers a clean digital experience that brings Wright-Hennepin Cooperative’s brand to life while improving readability and usability across devices. The refreshed design creates a more cohesive experience and puts key member information front and center.
Searchable Programs & Services
Programs and services are now easier to discover through a searchable experience that helps members quickly find the resources most relevant to them. Clear pathways and improved organization make it simpler for users to access the services they need.
Streamlined Service Webforms
The redesign introduces managed webforms for key member services, creating a more intuitive experience for completing requests online and helping users quickly identify the right service for their needs. This improved experience helps simplify navigation and processes.
Searchable Blog Articles
A searchable blog experience makes it easier for members to discover educational resources, updates, and other relevant content. Improved organization and search functionality help surface information that might otherwise be difficult to find.
Displaying Demand Management History
A custom Demand Management History experience gives members an accessible way to explore the history of Wright-Hennepin’s demand management. Search and filtering tools, including type-based selections, make it easier to find specific information and access relevant historical data.
Content Refresh & Reorganization
The project included a comprehensive review of Wright-Hennepin Cooperative’s existing content. Outdated and unnecessary information was removed, while remaining content was refreshed and reorganized.
